The trillion-dollar beauty and wellness industry also has become a key commerce driver for publishers. “Once people started taking pictures of themselves, and social media allowed a way to communicate that to an enormous audience,” she said, “it changed the way that people thought about the way they looked and the way they presented themselves to the world.” In her Eye of the Beholder column - which mixes reportage and journalistic skepticism with product endorsement and wry ruminations on the psychology of beauty - Wells has delved into the esoteric world of perfume-making, the pursuit of sleep in an anxious world and the microbiome skin care trend whose most dedicated adherents eschew almost all soap. Without her, we would never have created Look.” And in her field, there is none better or more followed than Linda. We plan to build all our new titles around editors. “A funny, engaging and informed writer and a brilliant editor. The success of Wells’ column - which averages more than 250,000 page views and is consistently among the Air Mail’s top five stories in views, unique visitors and time spent - was the catalyst for Air Mail’s first editorial vertical. Additionally, Arts Intel Report, an arts and culture search engine, is “getting a major retrofit and will be available to readers by the summer.” Carter told WWD that readers can expect to see more verticals coming online in the fall. Everybody seems to be engaged in this subject in some way or another.”Īir Mail raised $17 million in series B funding in 2021 in order to propel an expansion that will eventually include multiple editorial verticals, podcasts and possibly a book imprint. And now it’s Silicon Valley billionaires trying to bio-hack their way into a long life and flat abs. “The audience for beauty used to be very specific. “We want to uphold the Air Mail of really going deep into a subject and exploring in a way that is not really common in world,” Wells explained.
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